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Affinity is the dominant VC-focused CRM for relationship intelligence and deal-flow management. 5 integration paths available today.
Affinity is one of the tools Corp Dev, PE Operating Partners, and emerging-manager funds rely on for deal flow management. This page describes how VC Deal Flow Signal engineering-acceleration data flows into Affinity — the integration paths we already ship plus the custom paths available on request.
5
Paths today
3
Live workflows
VC-focused CRM
Category
Affinity exposes a REST API and supports both inbound webhook events and Zapier triggers. We do not yet ship a one-click Affinity Marketplace app — the typical setup is Zapier-mediated (signal acceleration → Affinity custom field write) which most VC ops teams already have configured for other data sources. For higher-volume teams, direct API integration scoped during onboarding gives sub-minute signal latency into Affinity entity records.
Every Monday, top-N momentum signals push into a saved Affinity list via Zapier. The list becomes the partner-meeting agenda.
When an Affinity company record is created, a webhook triggers a /api/v1 lookup and writes the engineering signal score back as a custom field.
Monthly CSV export of sector-filtered acceleration leaders, imported into Affinity as a new entity batch for the partner-team to triage.
Not yet — there is no first-party Affinity Marketplace app today. The Zapier and direct-API paths cover most VC ops workflows; a native Marketplace listing is on the roadmap once we hit a customer threshold that justifies the listing process.
5 paths today: CSV import, Public REST API, Zapier, Webhook (Resend), Custom integration (demo request). The most common workflow for Affinity users is CSV import — see the workflows section above for concrete examples.
Not yet — there is no first-party Affinity Marketplace app today. The Zapier and direct-API paths cover most VC ops workflows; a native Marketplace listing is on the roadmap once we hit a customer threshold that justifies the listing process.
Affinity exposes a REST API and supports both inbound webhook events and Zapier triggers. We do not yet ship a one-click Affinity Marketplace app — the typical setup is Zapier-mediated (signal acceleration → Affinity custom field write) which most VC ops teams already have configured for other data sources. For higher-volume teams, direct API integration scoped during onboarding gives sub-minute signal latency into Affinity entity records.
Yes. For paid plans, custom integrations into Affinity are scoped during onboarding. Submit a demo request via /firstlook with your Affinity workflow needs and we will design the integration path together. Most custom paths take 2-4 weeks from scoping to production.
Standard integration paths (CSV, API, MCP, Zapier, RSS, webhook) are included in every paid plan — see /pricing. Custom Affinity-native integrations are scoped per engagement and quoted separately.
The free Acceleration Watch: five venture-backed teams accelerating on the engineering signal, translated into plain English — 21 to 47 days before the deck circulates. No code-reading, no card.