Origin · Hero’s Two Journeys · 8-minute read
This is the long version. Russell Brunson calls it the Hero’s Two Journeys — the identity-shift story where you took the wrong road first, three false beliefs broke one by one, and the new road became the only road that made sense. Read it if you want to know why I built this. Skip it if you just want the data.
01 · The old journey
I’m an engineer first. Fifteen years of shipping production code, half of those years on infrastructure or AI plumbing. I started writing small angel cheques somewhere around deal #5 of my life — €5K to €25K, mostly into devtools and AI infra, mostly through warm intros from other engineers I’d worked with. The thesis was simple: I know technical founders, I can recognise good code, I’ll see early-stage software companies before the general-purpose investors do.
For ten years that worked, kind of. I got into a few good rounds. I missed dozens. I told myself the misses were because I lived in Athens, not San Francisco; because I didn’t go to enough dinners; because my network wasn’t senior enough. The obvious explanations.
They were the wrong explanations. The real one took a small fintech startup to show me.
02 · The wall
In late 2024 I was tracking a small fintech team. Three founders, one repo, beautifully boring product. No press. No AngelList buzz. Nobody in my network had mentioned them. I had drafted a three-line email I never sent, the kind that starts with “I saw your repo and I love what you’re doing with the settlement layer.” The email sat in drafts for two weeks.
On a Saturday I idly opened their GitHub org. Their commit velocity had tripled in the prior fortnight. Four new contributors had joined. They’d spun up three new infrastructure repos. None of this was visible anywhere except on github.com. Nobody in my warm-intro network was talking about them. Nobody on AngelList had posted about them. They were not, in any sense, on the radar yet.
Three weeks later they announced a $4M Series A led by a top-tier fund. The investors who got in had either been told by a warm intro — fine, but slow — or had been watching the same data I had and acting on it. The data was free. It was public. It updated in real time. I didn’t need a better network. I needed a better lens on data I already had access to.
That’s when the three false beliefs started to collapse.
03 · False belief #1 — collapsed
I had spent ten years trying to fix a network problem. I went to conferences. I cold-DMed founders. I introduced myself in Slack groups. I wrote tweets. None of it solved the actual problem, because the actual problem wasn’t my network — it was the sequence. By the time a deck reached me through any warm intro, no matter how senior, three other investors were already in the room. The network was getting me to the table. It was not getting me there first.
Once I named that, the question became: what gets me there first? The fintech team had told me the answer without saying anything. Their code was visible weeks before any human heard of them. Engineering acceleration was not noise. It was sequence. I just needed a system to read it.
04 · False belief #2 — collapsed
The first thing every investor said when I described what I was building was “isn’t GitHub data just noise?” A fair question. Raw commit counts are noisy. Bots inflate them. Hackathons spike them. A single developer pushing config files looks the same as a team shipping features. The whole point of the objection is that the data is visible to everyone, so it can’t be edge.
But that argument falls apart the moment you stop looking at absolute numbers. Quant hedge funds make billions on SEC filings — data anyone with a browser can read. The edge isn’t the access. The edge is the lens. When you stop reading commit counts and start reading acceleration relative to a company’s own baseline, the noise drops out and the regime changes show up. We ran the regression on 219 startups. The 21-to-47-day lead time held. SSRN-indexed it. The lens existed. Nobody had built the product around it.
05 · False belief #3 — collapsed
The third objection was the one I had to argue with myself. If GitHub momentum is real edge, why hadn’t Crunchbase or Affinity or Harmonic built it already? They have engineering teams. They have data scientists. They’ve had a decade.
The honest answer surprised me. The big incumbents are optimised for the funnel they already monetise — the warm-intro funnel. Their customers are funds with hundreds of associates whose job is to work the deck queue. A 47-day lead time isn’t a feature for them; it’s a different funnel they’d have to retrain their entire customer base on. The opportunity for a new product is precisely the funnel the incumbents won’t cannibalise. That’s why category-creators always win the next platform — the people serving the old one are too profitable to disrupt themselves.
06 · The new journey
I built the system over six months. The first version was a single Sunday-morning script that ranked one sector by commit acceleration and emailed me the top five. I used it for myself. Sent the founder of #2 a three-line email about a specific repo file. He replied inside an hour. We talked the next week. I wrote a small cheque two weeks before he started raising. That sequence — code-side observation → specific email → reply → meeting → cheque before the deck — became the new shape of how I source deals.
The product on this site is the same script, productised. The dashboard ranks 209 venture-backed orgs every Monday. The First Look Pass turns it into a one-sector deep dive in 24 hours. The Insider Circle adds spike alerts and a private community. The Sharp Tier is for funds that want it integrated into their CRM. Same lens. Different surfaces.
07 · Identity shift
The shift isn’t tactical. It’s identity. A warm-intro investor optimises for who they know. A code-side investor optimises for what they read. The first compounds with seniority and dinners. The second compounds with rhythm and tooling. They feel different from the inside. The second one scales without your physical presence in any room. That’s the move I want my readers to make.
08 · Your turn
If you’ve nodded once in the last eight minutes, you’re in the same place I was in early 2025. The cheap move is the free weekly digest — five startups every Monday, sector-tagged, no commitment. The slightly committed move is the €7 First Look on your thesis sector. The all-in move is the €9.97/mo founding-price Dashboard, which is locked forever for anyone who joins before the cohort closes.
None of these doors are wrong. Pick the one that matches the way you actually want to buy.
More about who’s writing this on the founder page. The shorter, lighter version of the same story is the 12-minute Perfect Webinar. The launch-diary post-mortem (zero PH votes, what I learned) lives at /story.