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Discoverability surfaces
Net Revenue Retention — the percentage of ARR that a cohort of existing customers continues to deliver after a fixed window (typically 12 months), including expansion, contraction, and churn. Formula: (starting ARR + expansion − downgrade − churn) ÷ starting ARR. Best-in-class public SaaS reports NRR above 120%; 100% means the cohort treads water; below 90% indicates the business is leaking value faster than it can grow.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "NRR." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/nrr.
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