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Discoverability surfaces
Annual Recurring Revenue — the annualized run rate of all active recurring contracts, excluding one-time fees, services, and usage spikes. ARR is the headline SaaS revenue metric venture rounds are priced against; multiples like 10× ARR or 30× ARR set the framing for valuation conversations. ARR is forward-looking by construction (it annualizes the current monthly book) and differs from booked revenue, GAAP recognized revenue, and cash collected — investors will ask for all four.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "ARR." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/arr.
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