Cold traffic landing
Their Mechanic
Hero block leads with platform access (free + paid tiers) and ecosystem reports. Strong European VC + government partnerships visible in social proof.
Mechanic Read
Hybrid model — they want both self-serve and enterprise. That's hard to do; the self-serve tier risks cannibalising the enterprise close, the enterprise tier risks looking like an upcharge.
Our Move
We pick a single primary motion (self-serve, monthly) and ladder above it (Insider €77/mo, Sector Sweep €1,797 one-time). The €1,797 rung is the upcharge that doesn't cannibalise the €9.97 floor.