In-game ad marketplaces.

Programmatic in-game ad placement, with brand safety and engagement metrics.

Team-sized buildTrickle — one deal per quarter

Why now

In-game ads grew from $5B to $14B in 4 years. The marketplace layer is consolidating.

Repos with game-engine SDK adapters, ad-server frameworks, and brand-safety filtering.

We name publicprojects + categories only — never founders we track inside the paid product. The buyer’s edge stays inside the product.

A static banner ad in the game lobby.

Capital-intensive marketplace. Fund only with adtech background. The moat is brand-safety + engine integrations.

AI NPC dialogue engines — LLM-driven NPCs that don't break immersion or break the bank.
Indie publishing rails — Publishing infrastructure for indie games — Steam, Itch, mobile stores, console certs.
Multiplayer netcode libraries — Drop-in netcode for indie multiplayer games. Latency-tuned, cheat-resistant.
Modder creator economies — Mod marketplaces + creator monetization for modder communities.

Gaming · sub-niche

Programmatic in-game ad placement, with brand safety and engagement metrics.

Team-sized buildTrickle — one deal per quarter

In-game ads grew from $5B to $14B in 4 years. The marketplace layer is consolidating.

Repos with game-engine SDK adapters, ad-server frameworks, and brand-safety filtering.

We name publicprojects + categories only — never founders we track inside the paid product. The buyer’s edge stays inside the product.

A static banner ad in the game lobby.

Capital-intensive marketplace. Fund only with adtech background. The moat is brand-safety + engine integrations.

AI NPC dialogue engines — LLM-driven NPCs that don't break immersion or break the bank.
Indie publishing rails — Publishing infrastructure for indie games — Steam, Itch, mobile stores, console certs.
Multiplayer netcode libraries — Drop-in netcode for indie multiplayer games. Latency-tuned, cheat-resistant.
Modder creator economies — Mod marketplaces + creator monetization for modder communities.