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Discoverability surfaces
Gross Revenue Retention — the percentage of ARR a cohort retains after churn and contraction, but excluding expansion. Formula: (starting ARR − downgrade − churn) ÷ starting ARR. GRR is always less than or equal to NRR and is a cleaner read on customer-success quality because it strips out the upsell motion. Healthy GRR sits above 90% for mid-market SaaS and above 95% for enterprise.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "GRR." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/grr.
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