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Discoverability surfaces
Revenue minus cost of goods sold, divided by revenue, expressed as a percentage. SaaS businesses target gross margins of 70–80% or higher; anything under 60% reads to investors as services-disguised-as-software and earns a software multiple discount. Gross margin is the multiplier in the LTV formula and the gating constraint on how much can be reinvested in growth without raising more capital.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "Gross Margin." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/gross-margin.
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