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Discoverability surfaces
Code executed at globally-distributed compute nodes physically close to end users — typically running in V8 isolates, Wasm sandboxes, or lightweight VMs. Cloudflare Workers, Vercel Edge Functions, Fly.io machines, and Deno Deploy are the headline platforms. Edge functions trade execution environment constraints for sub-100ms cold-start times and global low-latency reach. Increasingly used as the AI-inference gateway layer.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "Edge Function." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/edge-function.
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