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Discoverability surfaces
A financing round where the post-money valuation is lower than the previous round's post-money. Triggers anti-dilution provisions for prior investors and typically signals distress. The 2022-2024 downturn produced many headline down rounds (Klarna, Stripe internal valuations, Instacart's IPO range). Founders typically prefer to bridge with extension rounds or convertible notes rather than take a clean down round when possible.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "Down Round." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/down-round.
The free Acceleration Watch turns terms like Down Round into five named, accelerating startups every Sunday — translated into plain English, 21 to 47 days before the deck circulates. No code-reading, no card.