Discoverability surfaces
A central DataCatalog manifest at /.well-known/discover.json that enumerates every discovery surface a site exposes — well-known files, root aliases, /api/v1/*, sitemaps, feeds, and policy files. Each surface carries a kebab-slug name, canonical URL, MIME type, category, description, and (for canonical APIs) a rich endpoints[] array with method, parameters, responses, security, and x-mcp-tool cross-references. A fresh agent can map an entire site in a single fetch.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
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