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Discoverability surfaces
The General Partner's share of fund profits above the LPs' return of capital (and typically a preferred return hurdle of 6-8%). Industry standard is 20% carry on the upside, though high-performing funds can negotiate 25-30%. Carry is the primary economic incentive aligning GPs with LPs and is taxed favorably as long-term capital gains in most jurisdictions.
Programmatic SEO, AEO, GEO, AIO, and the schemas behind them.
A content strategy that generates hundreds or thousands of search-optimized pages from structured data using templates.
The practice of structuring website content so that AI assistants and large language models (LLMs) can accurately cite it when answering user questions.
An open protocol that allows websites to notify search engines (Bing, Yandex, Seznam, Naver, and others) about new or updated content in real time.
Structuring content so that answer engines — Google's People-Also-Ask, Reddit pull-quotes, Quora top answers, ChatGPT search results, Perplexity citations — can extract a complete, self-contained answer in 40–80 words.
The subset of GEO/AEO targeted specifically at Google's AI Overviews (formerly SGE).
A Schema.
JavaScript Object Notation for Linked Data — the W3C-standard syntax for embedding structured data in web pages.
A Schema.
This definition is published under CC BY 4.0. Cite as:
The Data Nerd. "Carried Interest (Carry)." VC Deal Flow Signal Glossary, https://signals.gitdealflow.com/define/carried-interest.
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